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Little Rock, AR 72203

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No matter the amount, your donation directly supports our mission to uphold integrity in journalism.

The problem of bias in news reporting has long been a concern for the public. Whether it’s overtly slanted stories, selective reporting, or unintentional bias that slips into coverage, many readers and viewers feel that trust in the media is eroding. The Gallup Poll this year ranked the news media in last place in the public trust of all U.S. institutions. Despite widespread calls for change, this issue is not one the government can fix—nor should it try. The First Amendment guarantees freedom of the press, ensuring the government cannot interfere with news reporting, even when bias is evident. This safeguard is vital to democracy, but it leaves the responsibility for solving the problem of bias squarely in the hands of the journalism profession itself.

It’s past time for action. This year, a groundbreaking effort was launched to address the issue directly: the Center for Integrity in News Reporting. This initiative, created by dedicated news professionals, recognizes that the power to rebuild trust and reduce bias lies within the media industry itself.

The Problem: Too Much Bias

Bias in reporting can take many forms. Sometimes it’s intentional, driven by ideological leanings, sensationalism, or the desire for higher ratings. Other times, it’s more subtle—shaped by a false sense of certainty, righteousness, unconscious assumptions, cultural norms, or editorial decisions driven by agendas or advocacy.

Regardless of how it happens, the result is the same: a loss of trust. Many people feel that they can’t rely on news outlets to provide accurate, fair, and balanced coverage. This skepticism has a ripple effect, deepening divisions and making it harder for society to tackle shared challenges.

The government’s role in addressing this issue is limited—and rightly so. Freedom of the press is a cornerstone of democracy, allowing journalists to investigate, report, and publish without interference. While this freedom is essential, it also comes with a responsibility: to uphold the highest standards of accuracy, fairness, and integrity.

The Solution: Less Bias, More Trust

The Center for Integrity in News Reporting was established to lead the charge in solving this issue. Its mission is simple but ambitious: to promote less bias in news reporting and rebuild public trust in the media.

The center is taking a multifaceted approach, including:

Rewarding the best examples of impartial, objective, and fair news reporting, with a nationwide journalism contest for print, broadcast, cable television, and digital reporting.

Have distinguished journalists to meet with students in journalism schools, give guest lectures, teach classes, and explain how to “give news impartially without fear or favor” and why it engenders trust.

Urge both journalism schools and news organizations to adopt their own statement of core journalistic values, and display them transparently and prominently for readers, listeners, and viewers.

Motivate the public to reward those news organizations who adopt and prominently display their values with subscriptions, donations, and other forms of public support.

This effort cannot succeed without the support of people like you. Rebuilding trust in the media is a collective responsibility, requiring action from both the journalism profession and the public. By supporting the Center for Integrity in News Reporting, you can be part of the solution. Together, we can work toward a future where news reporting is less biased, more trustworthy, and better equipped to serve the needs of a democratic society.

With your help, we can address a problem the government can’t solve—restoring trust in the news and strengthening the foundations of our democracy.

No matter the amount, your donation directly supports our mission to uphold integrity in journalism.

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